Analytics Lab

A working room for app analytics judgment

The Lab is our thematic home for how we think about measurement: lean events, honest retention, and briefs that respect UK stakeholders’ time.

Product team reviewing analytics on a wall display

Signals we drill

Learners rotate through short critiques before larger coursework. Each chip below maps to exercises used in clinics.

Activation clarity D7 honesty Event versioning Funnel gaps Push lift ranges Replay scope

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How Lab thinking shows up in courses

Critique before tooling

We annotate broken dashboards first so tool training does not become button tourism.

Schema as product copy

Event names are treated like UI strings — reviewed, versioned, and owned.

UK operating rhythm

Examples reference store review timing, GDPR language, and UK business-day response norms.